Advertising to Ourselves to Make Money

We know that repetition is the main ingredient to advertising. Consumers need to see an ad several times before they will respond toit and take some sort of action to buy the product. Rarely do peoplerush right out and buy something just because they saw a single TVcommercial, it usually takes quite a few ads to get them to respond. Huge companies like McDonalds, Budweiser, and Coke have manycommercials airing at all times for their products. How manycommercials does McDonalds air on the Super Bowl? A lot more thanone. McDonalds has been in business and very successful for manyyears and the company knows that people need to see and hear thatMcDonalds hamburgers and fries are what they need and want. Would not it be nice if there was advertising airing on TV all thetime 24 hours a day that would make money for us? Can you imaginewatching the Super Bowl and having an advertisement air that wouldsignificantly increase our income? Well, there are suchadvertisements and they are airing all the time. Yes, 24 hours a day.Where are they anyway? What station, what channel, where? Theseadvertisements are broadcasting to us all day, they are simply our ownthoughts. What are we thinking about anyway? To what are we givingour attention? Whatever it is, positive or negative, wonderful orterrible, it is an advertisement to ourselves. Is it a thought thatwe repeat often? Is it a chronic way of thinking repeated toourselves many times during the day? If that is the case, then it isalmost like hearing a McDonalds advertisement to go out and buy theircheeseburgers. We all know that we become what we think about and that our thoughtsand feelings attract things into our lives. We can use this principleto advertise to ourselves in order to make money. Thoughts are likeTV commercials that play repeatedly in our minds. Why not tune intoan excellent channel and listen to some outstanding advertising thatwe can create for ourselves? Napoleon Hill, author of the classicbook Think and Grow Rich, simply calls this the Principle ofAutosuggestion: Fix in your mind the exact amount of money youdesire. It is not sufficient merely to say I want plenty of money. Be definite as to the amount. Determine exactly what you intend togive in return for the money you desire. There is no such reality assomething for nothing. Establish a definite date when you intend topossess the money you desire. Create a definite plan for carrying outyour desire, and begin at once, whether you are ready or not, to putthis plan into action. Write out a clear, concise statement of thisplan and read it out loud to yourself every morning and evening. Hearthe sound of your own voice as you say the words. Do this until theactual physical money appears in your life. Now, there is an advertisement for you! Remember that repetition isthe key to advertising. Repeat this ad to yourself over and over,imagine the end result, picture it vividly in your mind, and takeinspired action. It will happen.

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